Focus on wallet share, not market share. Going after new customers or buying marketing share is the most expensive way to build your business. Going after repeat business and customer loyalty, on the other hand, allows you to change your objective from, "How can I get a new customer" to "How much can I sell to each of my customers, and how long can I keep them?" A relentless focus on repeat business is like an insurance policy for your marketing program as it is far less expensive to sell to a current customer than purchase a new one. Think about how you can retain your customers for repeat business so you can get an exponential return on your initial advertising or marketing investment.
Once you build a loyal customer base, you'll greatly reduce your outside marketing costs by using good old-fashioned word-of-mouth advertising.#lifestyleblogger#porsche #bugatti#2017#digitalmarketing#hot#friday#italy#enterpreneur